Revenue
Status: Healthy+12% vs previous period
Read-only command center for growth, content, AI, automation, and operations visibility.
Revenue, orders, funnel, products, and ads visibility for Blotto Fragrance. Recommendations are review-only in MVP.
Revenue is up in mock data, but attribution is incomplete because GA4 is not connected.
Growth warnings are visible before metrics so stale ads or missing analytics are not hidden.
Core revenue metrics for the selected period. Conversion remains unavailable when GA4 is not connected.
+12% vs previous period
+8% vs previous period
+3% vs previous period
GA4 not connected
Funnel visibility is intentionally marked partial while GA4 is not connected.
| Funnel step | Count | Next step | Status | Trust | Notes |
|---|---|---|---|---|---|
| Sessions | Unavailable | Unknown | Status: Unknown | Trust: Unknown | GA4 is not connected, so traffic volume is incomplete. |
| Product views | Unavailable | Unknown | Status: Unknown | Trust: Unknown | Product view tracking needs analytics read sync. |
| Add to cart | Unavailable | Unknown | Status: Unknown | Trust: Unknown | Cart intent cannot be measured without funnel analytics. |
| Checkout started | Unavailable | Unknown | Status: Unknown | Trust: Unknown | Checkout visibility is the current bottleneck. |
| Orders | 42 | Unknown | Status: Healthy | Trust: Trusted | WooCommerce order count is visible, but conversion rate is partial. |
Ads metrics are shown for review only. Stale Meta Ads data cannot unlock campaign decisions.
Stale mock sync
Partial because attribution is incomplete
CPA requires reliable ad spend and attribution data.
Products worth reviewing for content, bundles, or page improvements. No WooCommerce edits are enabled.
| Product | Revenue | Orders | Avg line value | Signal | Status | Safe next review |
|---|---|---|---|---|---|---|
| Aventure | THB 12,500 | 18 | THB 694 | strong | Status: Healthy | Feature in content plan |
| Lost Cherry | THB 5,200 | 9 | THB 578 | watch | Status: Needs review | Review product page trust signals |
| Tobacco Vanille | THB 3,600 | 6 | THB 600 | watch | Status: Needs review | Bundle with discovery set |
| Sauvage EDP | THB 2,100 | 5 | THB 420 | unknown | Status: Unknown | Wait for attribution source |
| Valaya | THB 1,100 | 4 | THB 275 | weak | Status: Needs review | Review creative angle |
Risks that can distort growth decisions or cause unsafe scaling.
Conversion Rate and funnel metrics cannot be trusted.
Evidence: GA4 freshness is not_connected.
Mitigation: Connect GA4 read sync before making funnel decisions.
Owner: Founder / CTOROAS and campaign decisions may be based on old spend data.
Evidence: Meta Ads freshness is stale.
Mitigation: Refresh Meta Ads read sync before approving spend decisions.
Owner: Growth ReviewerProduct and ad performance may look stronger or weaker than reality.
Evidence: ROAS is marked partial because attribution source is incomplete.
Mitigation: Use WooCommerce revenue as a sales signal and mark ads review-only.
Owner: Founder / Growth ReviewerTop safe next steps for Founder or Growth Reviewer. These are review actions, not execution controls.
Funnel visibility is not_connected, so conversion metrics remain partial.
Stale ad data should be reviewed before any budget or status decision.
Aventure is the strongest mock revenue signal and may deserve content support.
Checkout conversion visibility is incomplete and trust content may reduce drop-off.